To support its continued business growth in Europe, Hyosung TNC has hired active sport and lifestyle apparel industry expert, Laurent Muckensturm, as its new European Marketing Manager.
Muckensturm joins Hyosung TNC with broad executive experience in sales, product, marketing, merchandising, and management, and a strong record of driving business growth through new market expansion and product category development nationally in Europe, and around the globe.
Prior to joining Hyosung TNC, Muckensturm spent most of his dynamic career at Puma, followed by Babolat, and his most recent role as head of sales for South Europe and new markets for Jack Wolfskin.
At Hyosung TNC, Muckensturm will work with the company’s European marketing team in generating awareness and business development of company’s specialty fibres and fabrics to targeted brand and retail accounts in France, Italy, Spain, and the UK. Additionally, he will manage joint development and promotional programs with key industry partners.
Laurent brings enormous resources to our growing global brand marketing team. His tremendous understanding of European brand, retail and consumer needs, not to mention his proficient language skills in French, German, Spanish and English, will help us further our global position as a major textile solution provider.”
Sora Yoo, Vice President Marketing, Hyosung TNC
With offices in more than 40 countries, Hyosung TNC can locally support and interact with the international value chain. Together with Hyosung TNC’s Fashion Design Centre (FDC) Team who forecast trends and create fabric stories and samples in the context of global trends, Hyosung TNC Global Brand Marketing Team supports brands and retailers with design concepts, textile and product development, and facilitate the promotion of products made with Hyosung specialty fibres to consumers.
