Hotmilk Lingerie celebrates the first anniversary of its groundbreaking partnership with with legendary lingerie brand, Victoria’s Secret. The collaboration has marked a pivotal moment in Hotmilk’s growth, underscoring its expanding influence on the global stage.
Founded 18 years ago by Lisa Ebbing, Hotmilk Lingerie has consistently championed the creation of exceptional maternity and nursing lingerie. From its headquarters in Mount Maunganui, New Zealnd, the company operates with a dedicated team of 20 women devoted to designing, marketing and delivery high quality lingerie to women across the world.
Since 2023 Victoria’s Secret has featured six curated styles in 16 colourways on its online platform and the partnership has expanded with impressive sales figures of over 13,5000 bras – the momentum continues this year with the launch of 10 new styles and 21 colourways.
Lisa Ebbing commented:
Our mission has always been to create beautiful, inclusive lingerie that empowers women. Victoria’s Secret’s alignment with this mission makes this partnership truly special. As we continue to expand our presence in the US, we are driven by our goal to ensure that every nursing and breastfeeding mother has access to lingerie that honours her unique journey.”
