WUKA, the UK’sleading period-proof pants brand – expands its offering to support women and girls beyond the realms of the menstrual cycle with a new innovation – Drytech™ incontinence pants, the world’s first multi-size underwear for everyday leaks.
To date, WUKA, award-winning B Corp, has helped half a million women and girls manage their periods with super absorbent reusable underwear and sportswear.
Two years in the making, WUKA unveils its first collection designed solely for incontinence leaks. Embodying its pioneering and taboo-breaking spirit, WUKA’s new Drytech™ pants feature anti-leak edging, Polygiene OdourCrunch™ Technology, and Polygiene StayFresh™ Technology, providing not only leak-proof protection but a fresh, worry-free experience.
Known for it’s no-holds barred approach to tackling stigmas, WUKA’s new product will coincide with a taboo-busting campaign titled #AlwaysWUKANeverDiscreet- calling upon incumbent brands to remove words like “discreet” from their packaging and advertising. Why? Because discreet perpetuates taboo and prevents women from getting medical help, thereby in turn worsening health outcomes for women. One study found that 96% of women with urinary incontinence don’t wish to speak to a physician.
With bladder problems more common than hayfever in the UK, it’s safe to say Incontinence is not a minor issue. 14 million people are affected in the UK with women experiencing leakage twice as often as men. This leakage can have a devastating emotional impact coinciding with major reductions in quality of life, irrespective of age, jeopardising their physical, social and economic wellbeing.
The innovative aquaphobic outer material creates an impenetrable barrier, effectively locking out leaks even during moments of exertion. The inner built-in gusset, renowned for its high absorption capacity, instantly captures and contains moisture, ensuring it remains securely locked away.
