Freedom Sports
London based brand Freedom Underwear, is set to unveil its expanded ‘Freedom Family’ in its INDX Intimate Apparel debut, 30 July -1 August (Stand P320). Freedom Underwear is offering all potential stockists a free wear test, plus a 2.7 mark up (with continuity stock in the UK, delivered in 3 days with no minimum order requirement).
Since its launch in 2020, Freedom Underwear has taken the UK & US lingerie markets by storm, earning a reputation as the most uplifting and comfortable D+ bra offering, with the sort of shape and support you normally need a wire for. As well as strong growth in direct sales, Freedom has seen its wholesale business increase by over 200% and is proud to have an 80% regular restock rate from its retailers and a coveted 5-Star rating on its wholesale platform, faire.
Freedom bra in lace
The collection has been expanded with bras offering a range of styles in 30-40 backs and D-HH cups. The full complement of garments now includes: the original Freedom Bra (the signature moulded style with a slightly plunging neckline to wear under any outfit and famous buttery soft fabric in 4 colours: black, clay, rose and navy); Freedom Sport (fuller, firmer non moulded cup for a more active lifestyle in black and rose); Freedom Lounge (light and comfortable non moulded lounge bra, available in black and launching in clay for 2024); Freedom Lace (lace version of the signature Freedom bra) accompanied by the Freedom brief in soft buttery fabric and in every colourway in sizes 8-18.
Founder Alex Pluthero says:
Many of our stockists tell us we are outselling much larger well-known companies, and we have had several knock-out weeks in John Lewis, surpassing sales of established lingerie brands, so it’s been phenomenal.
We have attracted a loyal customer base, many saying Freedom Bra is ‘the best non-wired bra you can find’ and what’s great is that our customers buy in depth, across the all the colours and styles we offer and they tell us they want more.”
For more information, wear test or to book an appointment during INDX contact Helen Masters on helen.masters@puddinglingerie.com (07789 921097) or email alex@wearmyfreedom.com
5 colourways available
