At the end of last year, MAGIC Bodyfashion announced that starting from 2022, all new collections released by MAGIC Bodyfashion will be sustainable. The brand is kicking off this promise in the first newness round of the new year!
The Body Hugging Bamboo was the first sustainable collection launched back in 2019 and in just a few years it grew into the biggest eco-friendly collection of 12 underwear styles.
Now to add to the current Bamboo Collection, MAGIC Bodyfashion introduces pastel colors of Soft Green and Soft Blue featured in three different Bamboo Comfort Bra styles. As research has proved that certain colors have a calming effect on the body and mind, the new colors were chosen by taking that into a consideration. Soft Green has a strong emotional resemblance to thoughts of safety while Soft Blue evokes sentiments of calmness and tranquility.
The entire Body Hugging Bamboo collection is 78% made of sustainable, eco-friendly Tanboocel™ Bamboo fibers. The unique properties of bamboo fabric (softness, better ventilation than cotton, moisture absorbent, and antiallergenic) combined with the durability of the fabric provide a perfect alternative to traditional textiles. Besides that, MAGIC Bodyfashion values honest products and does not use any endangered bamboo species.
