Jamie Hunt, former professional Triathlete and co-founder of 2XU, has created a new compression based sportswear brand built upon the pillars of performance, sustainability and ethics. Launching in the UK on Friday, 19th March 2021, everything at Pressio was engineered to enhance your running, jumping and recovery, without sacrificing the community or environment.
Using new printing techniques, Pressio have been able to eliminate the highly toxic and energy consuming batch drying through the majority of the range, and incorporated 100% recycled fabrics through their run specific collection. They have sunk the added costs associated with sustainable production and created a collection that is not only a product of craft and creativity, but also accessible for everyone. The brand is also looking to engage with civil society, governments, the private sector and peers to affect systemic change of labour and environmental issues in the countries in which they work.
“No sporting brand has truly been able to step up and meet performance parameters in their sustainable fabrications that match non sustainable options,” Hunt said. “In my 20 plus years of engineering performance fabrics, this is the range I am most satisfied with – and we have a pipeline of new fabrics still in development that raise the bar even higher. We want to give the athletes a sustainable alternative which is in line with price and exceeds performance that has been offered before.”
COMPRESSION POWER – Muscle Alignment Power Print (MAPP) offers unparalleled support in compression/sports tights. Wrapping around key muscle groups, it helps prevent short and long term injury whilst also aligning the muscles for a greater power output. This coupled with the EcoPowerCK Fabric delivers world leading comfort, support and durability whilst still remaining environmentally friendly. The collection is split into All Sports and Run, designed for explosive/high impact activities and long distance/endurance athletes respectively.
COMPRESSION EQUILIBRIUM (EQ) – Curated for the everyday athlete, EQ is split into All Sports and Run. The newly developed 36-gauge circular knit, can fulfil the best power to weight ratio while simultaneously offering no sheerness. This guarantees the fabric is comfortable against the skin, provides unsurpassed moisture management as well as being able to hold muscles in place for injury prevention. The graduated compression profile improves blood-flow and lymphatic drainage, removing toxins and speeding up muscular recovery.
COMPRESSION SOCK – Created from leftover waste within the supply chain, Pressio Compression Socks utilise Italian Econyl Recycled 6.6 yarns, with superior moisture management control, comfort and durability. The result is the world’s first performance compression sock, sustainably produced, allowing approximately 60% less of an impact on the planet. The EQ Sock is specially designed for optimal performance, protection and ventilation, whilst the Everyday Sock is made for recovery, and those prone to swelling.
RUN – The Run range, crafted specifically by runners, represents comfortability, support, moisture management and ventilation whilst still offering the perfect fit for wearers. Using a world-leading sustainable and ethical approach to production, the products are designed with technology to help optimise functionality whilst also using fabrications that are at least 90% recycled.
