Specialist lingerie consultancy, Pudding, is supporting lingerie retailers who are about to re-open with a range of training courses including how to offer an expert bra fitting service by video (watch the excerpt from a Pudding Consultancy Bra Fitting video showing how a bra should fit). Owner Helen Masters said: “Lingerie retail has in the past been a bit behind the curve on technology and some retailers have been slow to adopt the online channel due to a belief that we should stick to a face to face service, with bra fitting at the heart of it. Now is the time to embrace technology and use it to actually offer that same expert and intimate face to face service but in a way that is safe and secure in a post-Covid world. I have successfully offered skype bra fittings to customers and successfully trained retailers all around the world to become expert bra fitters via skype or zoom for years and I know it works.”
Pudding’s free remote training course ‘How to start or strengthen your lingerie business in lockdown” proved a success, so as well as updating all bra fitting courses to now include a tried and tested process for how to offer an expert bra fitting service by video and phone, Pudding has expanded its range of remote training courses. New courses include ‘Bra fitting for beginners’, ‘How to be a top performing lingerie retailer’, ‘Establishing and growing a successful lingerie brand’ (for manufacturer-led businesses), ‘Online sales success for lingerie businesses’ (aimed at both retailers and manufacturers who want to get online or improve online sales), and ‘Buying & stock management for lingerie businesses’.
The recently launched ‘Start from scratch’ programme for lingerie start-ups has also been in demand, to Helen’s surprise. “I though start-ups may go quiet but actually I’m getting lots of enquiries from people who have used lockdown to take stock and decided to take the plunge and open up their own lingerie business. Our ‘Start from scratch’ programme will enable anyone wanting to start their own bra fitting or lingerie retail business to go from ‘Idea’ to ‘Launch’ within 6 months for a very affordable budget. We have used our years of expertise as top performing lingerie retailers (both online and bricks and mortar) and subsequently as consultants advising many lingerie starts ups and established successful businesses to put together a low cost package to help you avoid all the costly mistakes you could make and get off to a flying start.”
Retailers or manufacturers interested in Pudding’s consultancy and training services should contact Helen at consulting@puddinglingerie.com or on 07789921097 for further details and a free trial. Pudding is also offering 10% off any training courses for Underlines readers until the end of July, simply quote the code ‘PUD’.
