From January 18-20 Aubade will be present at the Salon International de la Lingerie in Paris, showcasing the Autumn/Winter 2020 season including the capsule collection in collaboration with the Chinese artist Hong Wai. Since the start of 2020, the leading French brand has also welcomed a new France and International Wholesale Commercial Director, Xavier Martin. A graduate of the Institut Commercial de Nancy and an MBA from the University of Aston in the United Kingdom, Martin has more than 25 years of experience, including 16 years in the lingerie sector.
He began his career in lingerie as Export Director for the lingerie and swimwear brand Huit, followed by Simone Pérèle where he successively held the positions of Export Director, International Director and Group International Commercial Director. In early January 2020, Xavier Martin officially took office as Director of Wholesale France and International at Aubade headquarters. Beyond pursuing and energising the commercial strategy, Xavier Martin will also be responsible for developing the international network, the pillar of Aubade’s growth.
