Bluebella is rapidly expanding in the United States after becoming a stockist to leading retailers Revolve, Shopbop and Bloomingdale’s. The international lingerie brand made expansion in the US a key priority after raising £1 million in a crowd-funding drive and has had PR success with celebrities such as Hollywood star Maggie Gyllenhaal and Nicki Minaj wearing its lingerie. Bluebella founder and CEO Emily Bendell said: “We are delighted to be working with retailers such as Revolve, Shopbop and Bloomingdale’s and this shows how well Bluebella is connecting with American shoppers.”
“We have enjoyed fast growth of our Instagram audience in the US and have seen key influencers styling Bluebella at festivals such as Coachella which has really helped our profile in the US. We are delighted retailers have responded to our growing profile. Having the extra investment from crowd-funding has really helped us to push forwards globally and significantly increase market share in new territories.”
