On June 6 and 7, the El Corte Ingles stores in Lisbon and Gaia were invaded by Brazilian beachwear. Fashion shows were held at both stores to launch S/S collections from 12 Brazilian brands including Salinas, Triya, Haight, Larissa Minatto, Farm, Mar Rio, Rio de Sol, Lua Morena, Maryssil, Blue Man, EMI and Bikiny Society. The events were held by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) with the support of online store Brazilian Bikini Shop and brought together 300 guests, including VIP buyers, trade media and digital influencers.
According to Rafael Cervone, CEO of Texbrasil, the partnership with El Corte Ingles was essential to the success of the initiative, which represents further action in strengthening ties with the Iberian nation. “Brazil produces around 261 million beachwear items annually. In relation to exports, Portugal is one of our top three markets. This data shows how important actions like these are as well as the strength of our relations,” he says in closing.
