HOM SS2018
Hom, founded by Charles Belpaume in 1968, was a pioneer in men’s underwear branding “Innovation through style and exceptional comfort!” Fast forward the brand established itself as an iconic label with innovations such as HO1 (horizontal opening), comfort, audacious designs and the skill and expertise of the HOM teams.
The ground-breaking company and the 60’s revolution is the inspiration behind the 2018 collection in three main themes: Black & White, Revolution and Blue – across all product areas including underwear, HO1 for him and her, beachwear, loungewear and socks. Retro influences are seen with 70’s Woodstock prints and clean lines updated for the contemporary man. As usual prints are hugely important across the garment types with floral and marine styles in beachwear.
