Designer denim based brand Donna Ida is expanding with the launch of a six piece luxury nightwear collection for AW17. Launching in October, the capsule collection will feature the brand’s signature striking Star Crossed white and black print, and are accompanied by a scented candle also launching for AW17. The Lounge Lizard Pyjamas in printed silk have decadent red piping for a rich look, and can also be worn separately by adding a cashmere jumper to the trousers for a chic loungewear look or styling the silk top as a jacket and finishing off with skinny jeans and camisole.
The pyjamas are joined by the Smoothly Does It pillow case in silk, which is renowned for preventing wrinkles, the You Can’t See Me eye mask and a Dream Catcher, a silk pouch to keep your deepest desires. To complement the silk collection, Donna Ida Thornton has designed two special cashmere pieces.
Donna Ida Thornton said: “Donna Ida will continue to evolve as a lifestyle brand, creating hero pieces in our signature style. The essence of the Donna Ida girl is defined by her love of denim which underpins her wardrobe and her entire lifestyle. The simplicity of a pair of jeans is her foundation, informing the way she lives life. She enjoys touches of glamour in every part of her world.”
