British lingerie and lovestuff company, Bluebella, has won the exclusive licensing agreement to launch the official E L James Fifty Shades of Grey lingerie and underwear ranges in the UK and Ireland.
Initially the collection is Christmas 2013 range of gifts for men and women (available August 2013 for wholesale) and a comprehensive range will follow for Summer 2014 (to coincide with the launch of the first movie of the trilogy).
Bluebella is an innovative social selling and party plan business established in 2005 and the brand will be seen on ASOS and Figleaves this Autumn.
The ranges debut at Moda from 11-13 August 2013. Contact david@apm-agency.com 0203 544 3140.
Fifty Shades of Grey will be launched by Bluebella Lingerie at Moda
