Oola, the specialist luxury plus size lingerie brand is excited to be adding Zalando, Simply Be, Very and Amazon to their roster of leading retailers who now stock the brand. In addition, Oola are expanding their collection for 2023 to include a microfibre and mesh everyday range.
Commenting on the brand growth of Oola Tiggy Derham says:
“Our aim is to make Oola the global market leader within the plus lingerie space. With more brands now wanting to stock us, it is a clear indication that there is the demand for luxury plus size underwear. We are working on some exciting new designs for 2023 and are focused on being able to get more women wearing and loving great fitting, beautiful underwear.”
The technical elements of their bras are paramount and include many comfort features. These include plush and brush-lined elastics, which are used on the underside of the strap to minimise shoulder rub. While the bra closure is designed with a soft-touch wider hook and eye, which prevents any digging in and guarantees greater ‘on-skin’ comfort. The under-wiring is key to underpinning a perfectly constructed bra cup and the strengthened wires are specially moulded to flow seamlessly around the breast to eliminate underarm discomfort. Wider back panels create a back-smoothing silhouette and reduced strap length removes pressure and eliminates the bra from cutting in, helping to improve support and posture.
Bra sizes are available from a 38-46, cup D-G and come in a variety of on trend padded/non-padded colours and styles that include balconette, apex, plunge and the increasingly popular longline bralette. While knicker shapes are available in a size 14-32 and include a high waist brief or thong with contouring panelling, to give the best support and style front and back.
The team at Oola lingerie have the technical science and expertise to genuinely understand the fuller figure. Their designs are refined on real women, with varying proportions and reworked where needed until every detail is perfected – to deliver the best comfort, support and fit.
