“We are thrilled to participate in the Best Boutique Brand Awards as a sponsor in 2022 and to hopefully meet or at least e-meet our trusted partners and industry colleagues. It is a great chance to show our appreciation to our partners in retail. Especially in these present times of crisis this for us is even more important. Our strategy is based on an omnichannel vision, and we very much believe in the future of physical retail. Consumers will continue to buy in cities to meet people and to enjoy great and personal shopping experiences in the stores of our partners. For that we continue to strengthen our brand awareness and partnerships in the whole of Europe with our valued partners,” said Marcel Krug, Director Sales B2B at Calida AG.
“Calida, the Swiss brand, renowned for close to skin wear, is committed to quality that stays beautiful for years and comfort that consistently convinces. With our mission to make the best underwear, daywear, nightwear or loungewear, every Calida product is a promise for the future for every day, for every night, for big and small. For Calida, making the best underwear also means not producing it at the expense of future generations. Because sustainability should not just be fashion, but a true promise. Calida’s consumer centricity approach proves to be the best asset for our partners and the brand, as our consumers love the authenticity of the brand and its products. It is a great pleasure to be part of this unique event and to honour the great work of our existing or future partners,” Krug added.
