Fresh off the back of its debut Nude underwear launch, smart foundation-wear brand Heist has launched two new styles to its best-selling Invisible Collection. New to the collection are the Invisible Vest and the Invisible Slip Short, designed with total comfort and breathability in mind, and available in seven shades of nude as well as black.
The seven shades of Nude were devised using research from Heist’s Nude Project, a crowd-sourcing initiative that took insights from 100,000 women across the globe and used data science to analyse swatches of skin tones that were shared via a dedicated microsite. The Nude Project identified 1,000 unique skin tones which allowed Heist to perform Euclidean Clustering, and this clustering process resulted in seven distinct shades of Nude.
The Invisible Vest is an essential foundation piece designed with subtle built-in bust support and an ultra-soft lightweight feel. It has minimal seams and soft breathable fabric, so it feels smooth against the skin, and the hidden bust support means increased comfort. The Invisible Slip Short is lightweight anti-chafing underwear that lets your body breathe and, like the vest, feels buttery soft against your skin. The Invisible Slip Short has been designed using breathable fabric that has optimum stretch for an enhanced fit – plus, the cotton gusset means that you don’t need to wear knickers.
The Invisible Nude underwear collection consists of four essential styles – the Invisible Triangle Bralette, the Invisible Scoop Bralette, the Invisible Brief and the Invisible High Waist Brief. The bralette styles include a scoop-neck and a triangle design and offer high under-arm coverage with light bust support. Think ultimate comfort, thanks to the subtle clasp and wire-free design.
Both knicker styles feature soft, minimal elasticated waistbands with free-cut leg openings, meaning no digging and no VPL. The collection, available in Shade 1-7, is the ultimate combination of comfortable and invisible thanks to Heist’s use of super soft, lightweight fabric that has a seamless feel and optimum stretch. Tested and approved by women of all ages, shapes and sizes, the soft and smooth formulation creates a second-skin feel, so that each style works for everybody.
