On 25 February 2021 ended the 35th edition of CPM – Collection Première Moscow, organised by Messe Düsseldorf Moscow OOO, co-organised by IGEDO Company (Germany). The latest edition became one of the most anticipated events in the fashion industry of Russia, Eastern Europe and Central Asia, having been the first major international event this year. From 22 to 25 February, more than 10,650 visitors viewed and ordered the around 550 fashion brands from 17 countries, and the venue was also visited by representatives of diplomatic missions from several countries.
The Autumn/Winter 2021/22 collections from leading exhibitors from Italy, Germany, France, Russia and Turkey were presented to professional buyers from more than 30 countries with the support of dedicated national fashion industry associations, such as Ente Moda Italia (EMI), German Fashion Modeverband Deutschland e.V., Fédération Française du Prêt à Porter Feminin, as well as Istanbul Textile and Apparel Exporter Associations (ITKIB).
An important part of the fashion fair is traditionally taken by the CPM Body & Beach segment, which from 22 to 24 February also included interactive presentations of collections by brands such as Jolidon, Le Journal Intime, Laete, Pluto, Varda Only for Ladies, supported by Lingerie Magazine. With the 25th Russian Fashion Retail Forum, (RFRF) CPM also offered again the official business seminar program. All events of the business agenda have been published at the CPM website.
Nikolay Yartsev, CPM Project Director in Russia (Messe Düsseldorf Moscow OOO), said: “Judging by feedback from the participants and partners, the exhibition proved to be a success and the results and the number of contracts signed exceeded all expectations. I would like to mention all the international exhibitors, which in current circumstances of closed borders and no flights managed to offer their partners and clients fresh and relevant AW21 collections. For Russian companies the recent season was also a success, the amount of new clients and deals exceeded the results of the previous exhibitions.”
