‘Sense of home’ – it’s more of a feeling than a place. It stands for a sense of belonging and a sense of living. A sense that is becoming ever less dependent on a fixed location. After all, we associate home these days with our loved ones, with experiences and memories, a familiar landscape, and much more. Everyone has their own image of this in their head, but we all crave the same comfort, familiarity and safety at the end of the day. When we “come home”, we immediately get a sense of calmness, peace, and serenity.
HANRO has been conveying this special feeling for more than 135 years. This unique sensation of being wrapped up in a high-quality, fine garment made of natural materials gives the feeling of warmth and comfort. The reassurance of wearing durable, sustainable quality apparel from the company’s own production facility evokes feelings of security. The attention to detail – in the craftsmanship, in the design, and in the finishing touches shows that HANRO cares deeply about their products as well as the customer.
The new Autumn/Winter 2021 collection, ‘Sense of Home’, is inspired by HANRO’s origins as well as mindfulness for the environment and its resources. Inspired by the beauty of nature and the power of colour, the new collection conveys a feeling of luxury while stimulating the senses. Soft, natural materials such as cotton, merino wool, silk, cashmere, velvet, and flannel meet the pink and red tones of autumn. The dark green and blue hues can only be found in pristine nature, and exquisite gold tones evoke luxury.
