Arabella London is thrilled to announce that the brand has been handpicked to be sold on Victoria’s Secret website as part of its ‘Brands We Love’ curated collections. Victoria’s Secret searches the globe for game-changing labels that promise to offer its customers something truly special and this is the first time the UK-based luxury swimwear label is available to buy in the US.
Victoria’s Secret is just recently under new leadership and has expressed its commitment to truly listening to what its customers want, offering a broad range of styles, shapes and sizes. “It’s the perfect time to launch with VS – our sculptural designs offer its customers a unique perspective,” reads a statement shared by Arabella London. “Our focus on swimwear that is as cleverly constructed as lingerie means that each piece is thoughtfully structured, moulded and precision-cut to contour, support and complement natural curves in US cup sizes A-DD/E and dress size 0-10. The sophisticated silhouettes and high-quality fabrics sourced from Italy, France and Spain, will bring more than a dash of European elegance to the American market.”