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The LYCRA Company to exhibit groundbreaking innovations at ISPO Munich

by Underlines

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase their most ground-breaking line up of innovations in years at ISPO Munich. Attendees can learn about new LYCRA® FitSenseTM technology, LYCRA® MyFitTM fibre, LYCRA® EcoMade fibre and Planet Agenda, The LYCRA Company’s sustainability platform.

“We are very excited to showcase our latest innovations for activewear, sportswear and athleisure apparel at ISPO,” said Julien Born, President, Apparel, The LYCRA Company. “We look forward to working with brands, and their supply-chains, to create offerings that bring tangible value to garments, consistent with consumers’ active lifestyles and their desire for lasting comfort, fit and shape.”

LYCRA® FitSenseTM technology is a patented water-based dispersion that features the same molecule as LYCRA® fibre, but in liquid form. This revolutionary innovation is screen printed onto fabric containing LYCRA® fibre to provide lightweight, targeted support exactly where it is needed mos, offering unlimited design possibilities for brands and retailers as well as streamlining garment manufacturing by eliminating sewn-in panels and extra seams.

LYCRA® MyFitTM fibre is a patent-pending new polymer engineered to deliver a customized fit experience by offering greater shape tolerance for a range of body types within a size. This exciting innovation is the only global solution that directly addresses major consumer needs around fit, which can help brands reduce returns, increase consumer satisfaction and build brand loyalty.

The LYCRA Company is also featuring its first branded elastane that is made with pre-consumer recycled materials at ISPO. LYCRA® EcoMade fibre offers the same performance as the original LYCRA® fibre but is made partly with fibre waste collected at the company’s manufacturing sites, which is then blended with virgin polymer at specific concentrations. ISPO attendees can also learn about Planet Agenda, The LYCRA Company’s commitment to building a more sustainable future. The platform has been created to provide insights, technologies, products, and processes that can help customers reduce waste, save energy, extend garment wear life and more.

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