Built from a 3-day pop up shop in London, where Curvy Kate photographed over 150 women across 99 sizes at a live shoot, the latest #IamCurvyKate campaign simply embodies the D-K cup brand. #IAmCurvyKate is a ground-breaking online campaign showing women across 99 sizes in Curvy Kate’s top selling bra styles, so customers can see how a bra might look on a body that most closely represents their own. Curvy Kate has championed body positivity for 10 years and this campaign highlights that bodies are unique and bras look different on everyone, even in the same cup size.
The campaign features the popular Victory Balcony Bra with side support, Lifestyle Plunge Bra, the best-selling Luxe Strapless Bra and the newbie Top Spot, along with Delightfull, a Full Cup Bra with unique ‘Cushion Comfort’ tabs. Curvy Kate believe that seeing women wearing the full range of bra sizes will only enhance and empower their lingerie shopping experience.
Katie Weir, Curvy Kate Bra Whisperer speaks of her excitement for the D-K brand campaign launch: “We received around 500 entries for #IAmCurvyKate and that really shows us just how much ladies LOVE Curvy Kate. It is so fabulous to show a diverse range of women in our collection across 99 bra sizes, showcasing that any body can be Curvy Kate.”