Bluebella has unveiled new lingerie shapes and styles for AW18, creating a feeling of true escapism with a ‘devil may care attitude.’ The collection, which is being presented at Dessous London this week and at INDX Intimate Apparel next month, blends together timeless and modern fabrics with contrasting textures around a colour palette infused with a crushed berry hue.
New for AW18 is Nikita, inspired by the seductive entwining of vines, featuring delicate strapping connected with leaf embellishments that both conceal and reveal. Another new style is Orion, interlinking rose gold rings to bring a luxurious touch to this day to night lingerie set, which also features a suspender harness that can be worn layered over the bra and brief or as a decadent standalone piece. Mercury features a semi sheer mesh with velvet detail, and last but not least, Cerium has shades of insignia blue and rose dust blended together in a floral appliqué overlaid onto sheer black mesh.
Bluebella CEO and founder Emily Bendell said: “Influenced by the exhilarating landscape of a coastal cliff path, the collection creates a feeling of drama and escapism with a ‘devil may care attitude.’ This is a heady and intoxicating collection of modern sensual expression, inspired by a strong unwavering sense of self.”