Sportswear brand A-Z by Zlatan announces the drop of a new underwear line for men, women and juniors. This will be the first time A-Z by Zlatan makes products designed for women, and as of the 9th of December selected products will be available on the own site a-z.com as well as in 1500 stores around Europe, focusing on Scandinavia. Praised for its no-bullshit approach to sportswear, A-Z’s concept focuses on simplicity, quality and functionality – every design created, tested and approved by Zlatan.
“Without bragging this is one of the strongest underwear concepts available on the market. Fit, colour, quality, packaging – everything feels 100 percent. We’ve been working tirelessly to develop the ultimate underwear line and I feel that we have succeeded,” said Zlatan Ibrahimovic.
The men’s boxers come in a short and longer model, available in both microfibre and cotton. In the launch drop there are 10 different colours to choose from in sizes S-XXL, while for women there are six models including two tops and four different bottoms. In addition to the colours offered by the men’s line, there are also a few darker pastels included in the women’s collection.