Coco de Mer, together with creative agency The Full Service and iconic photographer Rankin, have released a cheeky version of the traditional The Twelve Days of Christmas song featuring some of the brand’s most iconic products. The project began with the idea that no one actually wants a partridge in a pear tree for Christmas – instead they decided to go in a much more sultry direction, including twelve Seraphine g-strings, nine spanking paddles and some pearl blossom silk lube.
Lucy Litwack, CEO of Coco de Mer, said: “I absolutely love the playfully erotic aesthetic of the images and the twist on the classic 12 days of Christmas concept. And who better to partner with for a project like this than Rankin? If you ask me this is entirely more exciting that traditional partridges and pear trees, and I’m inclined to believe our clients will think so too.”