Bluebella are thrilled to announce the label has been named Lingerie Brand of the Year at the Drapers Awards. Chief executive Emily Bendell and brand director Janet Mudge picked up the prestigious award at the Roundhouse Theatre in London, and the label beat a string of big names to the award including Figleaves, Freya, Hanro and Wacoal.
Bendell said: “This is the icing on the cake at the end of a brilliant year for Bluebella in which we have substantially grown sales both in the UK and internationally and been taken on by some great new retailers such as John Lewis. It was incredibly flattering to beat so many fantastic brands on the shortlist and is a fitting reward to the whole Bluebella team who have worked tirelessly throughout 2017. We are so excited for 2018 when we have lots of exciting new plans to grow the brand.”