Bluebella will be launching its Christmas collection at the three-day Stylist Live festival next month, the brand’s second time at the show after its successful participation last year. Bluebella CEO Emily Bendell said that Stylist Live had become a key event in the calendar: “Stylist Live really speaks for the ‘Instagram Generation’ which naturally gravitates to a brand like Bluebella. It was amazing to meet so many of customers at the event last year which is why we are back this year. It is a great way to engage with our audience and get first-hand feedback on our collections.”
“We design for style conscious women who are dedicated to fashion but not dictated by the latest trends, women who make their own style. Our collections embody the spirit, style and vitality of the Stylist Live event,” she adds. Key lingerie styles being showcased will be Arabella, Cassandra, Heidi, Marina, Natalia, and Pandora, and there will also be a focus on nightwear including Penelope, Roma, Wren and Beau.