In an innovative first for the lingerie industry, Freya launches today the eight-part podcast series When Life Gives You Melons, aimed at busy women that are looking for the perfect addition to their commute. Alongside host Maya Jama, the podcast will feature a wide range of inspirational women discussing everything from boobs to breakups, friendships through to careers and simply surviving the hectic Christmas season.
Each episode in the series will feature one of Freya’s best selling product ranges, with host Maya Jama featured in the lingerie on web and social media. Extending the reach of the campaign is media partner Refinery29, who will be supporting When Life Gives You Melons throughout the campaign on both the UK and German website with editorial features, social media takeovers, display media and product articles. Freya is also inviting listeners to join in the conversation using #MelonsPodcast.
Chief Marketing Officer Laura Simon said: “Freya is a fun, modern brand for fun modern women. That means engaging directly with our audience in the most entertaining way possible – and the smartest way to do that is by being exactly where they are. Podcasts are one of the fastest growing mediums amongst our target audience, so our aim was to create a brand new channel that would entertain and inspire them as they go about their busy day – giving them support, laughter and great advice direct in their ear.”