sloggi is welcoming a new senior hire, Alex Cara, who will be taking on the role of General Manager Cluster North, encompassing the UK, Nordic countries and the Benelux. Joining the company on September 4th, Alex over 30 years experience in business retail having worked in various countries across Europe, including time spent at Nike and various global positions in General Management with lifestyle brands such as Esprit and New Look. Most recently, Alex held the position of Senior Vice President at the Pandora Group, managing over 1000 stores in 39 countries.
Bringing a wealth of experience in General Management, Alex will be based in sloggi’s London Headquarters. His strong track record in developing people across functions and robust retail and e-commerce expertise will be perfectly placed to drive sloggi’s aggressive growth plans in the North Cluster over the next year and beyond.
Alex said: “It’s an incredibly exciting time for the sloggi brand, with the new brand vision and strategy ramping up in 2018 and several global launches of new product innovations in the pipeline. I can’t wait to join the team and help cement sloggi’s vision of becoming the world’s most revered everyday comfort brand.”