Employing modern techniques and using only the finest fabrics and lace, ELSE handcrafts every piece in its own private Istanbul-based atelier to the highest standards of quality. The collections are minimalist with intriguing design elements, for the woman who wants to feel the feminine power and elegance within. Most of the lace is sourced from Europe, mainly Italy and Belgium, with most of the fabrics and accessories supplied from local suppliers.
ELSE is today’s manifestation of a lasting family tradition of crafting lingerie accessories – a contemporary take on a rare vision of quality imagined decades ago. Ela Onur, the founder, was raised amongst the artisans and designers of her family’s lingerie accessory business, so it was only natural for her to channel her refined vision and technical expertise into her own line. ELSE has the certificate of Compliance from the Institute for Ethical and Environmental certification and is available from Almasanta, an online fashion portal for luxury sustainable brands which donates 1% of its revenue to charity.