New online retailer Fierce First has recently launched with the aim of providing confidence boosting lingerie to young girls, at a time where boring first bras aren’t ‘stylish’ enough and lacy bras are too sexualised. Behind the scenes are a group of young girls that have been through this experience and can relate to how a girl will feel during the tough and confusing years, which can be both embarrassing and uncomfortable.
Styles are designed in house, working with local fabric manufacturers to help produce high quality and unique pieces and prints. Fierce First’s design ethic is all about comfort, quality and style, bringing young girls the latest trends in lingerie and fashion without breaking the bank, and empowering them to feel fierce and confident.
The debut range begins with three bra styles in four different prints with matching briefs that have been specifically designed for comfort and practicality, and the collection also extends to socks, t-shirts, sweatshirts and accessories.