sloggi is bringing its ground-breaking ZERO Feel bralette and bra-top to the UK with the promise of unrivalled true comfort in Spring/Summer 2018. Having sold over 1.75 million pieces in Japan alone in 2016, this game-changing range adjusts to your shape, creating a feeling akin to a second skin. Featuring innovative Japanese 40-gauge fabric – patented until 2020 - ZERO Feel uses unique technology to offer superb softness with 360° stretch for complete freedom of movement, as well as a complete lack of seams or labels to prevent skin marks and irritations.
Anna Stark, Head of Marketing for Northern Europe says: “By channelling sloggi’s core values of innovation and true comfort, we have developed a product that we hope will empower women to embrace who they are in an unrestricted way and encourage them to feel happy and confident in their own skin. Feeling comfortable is the latest trend in fashion driven by consumers who want to live their lives to the full. We’re really excited to bring this innovative product to market to compliment this trend.’
The ZERO Feel series includes a bra-top and a bralette, as well as hipster and Brazil briefs. Sizes cover XS-XL according to style, with a range of colours including black, gris (grey) and cognac (rich pink). The novelty colour-ways promote a summer palette of Laguna, deep blue sea, pink grapefruit jam and lovely orange.