Freedom, lightness and femininity are in the core of A Mere Co. stylistic DNA. The idea behind the brand is to create comfortable linen dresses with added shape and design, inspired by the understated luxury of the rustic beaches of St.Barts with focus on the natural fibres, differentiating them from the ethnic throws dominating the market.
Softened luxury linen was chosen as the lightest breathable option for the hot sunny days, and the collection presents modern comfortable silhouettes with occasional folk and 70s vibe in a bespoke colour palette. The high summer range includes both A Mere Co. signature linen resort/beach dresses as well as a number of more ready to wear pieces. Separates include pants, shorts, a skirt and a number of tops, with some styles available in silk & cotton voile and viscose.
All garments carry the brand’s signature Swarovski alabaster beads that are placed on the cords as on the backs of the dresses as decorative hangers. The collection includes 14 colours including white, pink, turquoise, coral, orange and a number of blues as well as two bespoke prints. A Mere Co was launched for the summer of 2016 and is now sold in more than 20 outlets worldwide as well as online.