Joe Boxer, the brand that has pioneered fun and humour in the underwear sector for over 30 years, is launching for the first time across Europe in multiple retailers. Partnering with global underwear manufacturer Yik Yue, Joe Boxer is bringing its unique brand of joy across a beautiful collection of underwear, loungewear, sleepwear, swimwear and towels for both men and women.
Launched in 1985, Joe Boxer now sits across 5 continents generating more than $300 million at retail annually. Famous for its tongue in cheek attitude and humorous marketing, Joe Boxer is part of Iconix Brand Group, one of the largest brand management companies in the world. Original in design and comfortable in construction, the ranges will be released in early 2018.