The creative team behind the The Lingerie Edit have revealed plans for new show Dessous London, which aims to reinterpret intimate apparel trade shows for 2017 and beyond. “As long-time participants in shows worldwide we feel a point has been reached where trade fairs have become boringly formulaic: the same old set-up repeated season after season with little added by way of ‘theatre’ to stimulate or excite buyers. It dawned on us that as creatives we crave change to hold our interest and to make us feel as though we are discovering something new, vital and ground-breaking.”
Dessous London will be rolled out this July in Marylebone, offering a curated experience that reflects the current spirit of contemporary design. The team adds that from season to season the show will be spiced up by not only bringing together the best designers of the moment, but also capturing the Zeitgeist by throwing in some surprises and additional points of interest.
“We appreciate how very important these shows are to press and buyers and realise that there can be too much product under one roof. We want to show like-minded brands who are all sufficiently different whether by style or by price point so that everyone is in a space where they feel like a unique exhibit on a level playing field. We hope that Dessous London will tick these boxes and more.”
Stay tuned for a list of participating brands and event details in the coming weeks.