Coco de Mer has released an exclusive photo shoot featuring Pamela Anderson in their Icons lingerie collection, following her appointment as Coco de Mer’s International Brand Ambassador in February. Designed in London and made from the finest fabrics, the Icons collection embraces eroticism, elegance, playfulness and grace. and this is the second project for the international pairing. Shot by Rankin, campaign styles include Persephone, with tactile silk and velvet strapping, Seraphine, which uses British silk and corded French Leaver’s lace with gold hardware, Minerva, Sylph and Medusa, channelling the dark power of the Gorgon in bondage-inspired strapping and figure-sculpting sheer mesh.
Pamela Anderson, said: “Coco de Mer’s designers have created such a tempting range which just embraces the elegance and playfulness that you expect from Coco de Mer. The Icons collection exudes that special seductiveness in such a luxurious fashion, you can’t help but feel empowered and beautiful. It was great to work again with Rankin who brings his own very distinctive style to the imagery for the Icons range.”
Lucy Litwack, CEO of Coco de Mer, adds: “Pamela is the perfect Icon for our Icons range and the images shot by Rankin capture the graceful temptation of each Icons piece. This is our second shoot since Pamela became International Brand Ambassador to Coco de Mer and it is making for a really special partnership which is receiving some very positive feedback from our customers.”