Following a successful launch at the Salon International de la Lingerie last January, the Uncover concept will be back with a summertime vibe and a new name this July. Now ‘Exposed’, the space will showcase a selection of around 40 lingerie, swimwear and loungewear brands at the Mode City trade show, including established names, alternative labels and designers to watch.
Speaking of the Uncover space at the January show, French lingerie brand Henriette H says: “There was a unique mood and energy, an exclusive concept that was independent of the trade show with an original scenography that gave it the same visibility as the show. There was a real effort to source new products, we had great meetings with department stores, the media, trend agencies and factories and were pleased to invite our clients to such an attractive space!”
Exposed will also continue the exclusive partnership with Galeries Lafayette and for this season the iconic French retailer has expanded its participation by giving brands the opportunity to participate in its e-shop. Brands with spaces confirmed at the Exposed space include Villebrequin, Albertine and Suro.