Nightwear brand Eight Hour Studio offers organic cotton pieces in modern prints inspired by traditional printing techniques from India. The designs embody laid back luxury with a handmade twist, a fresh take on comfort wear to complement eight hours of work, play or sleep. Using only 100% GOTS certified organic cotton, fabrics are hand wood block printed, supporting a craft which is otherwise dying out as printers cannot compete with factories.
The brand has been founded on a sustainable ethos, as founders Sonia and Ash came together through their desire to create a socially responsible, environmentally aware brand with a long-term goal of supporting local communities. “For some time my husband and I have wanted to start an enterprise that represented as best as we could everything we wanted an enterprise to be – local yet global, socially responsible, environmentally aware, using partners who share a similar set of values and with the longer-term goal of supporting community projects that matter to us,” says Sonia. “Every single decision we have made in starting our venture has been founded on this ethos.”