Iconic Aussie underwear brand Bonds is to set to launch in twenty Debenhams stores in February, offering 24 lines in stores, 16 online exclusive options and additional lines launching in April. Worn by the likes of Miranda Kerr, Iggy Azalea and Ruby Rose, Bonds will be landing in stores including Oxford Street, Bull Ring Birmingham, Trafford Centre and Meadowhall.
Head of Lingerie Buying and Design, Sharon Webb says: “The introduction of Bonds to our underwear offer sees us offer high quality products from an iconic brand and offers a compelling choice to the customer looking for stylish options in the comfort market.”
Siobhan Collier from Bonds adds: “We are delighted to have signed a partnership with Debenhams. The Bonds brand, design and quality is one with mass appeal and through partnering with Debenhams we can reach a wide UK audience with a strong product offer.”