Leading international lingerie group Wacoal Europe (Wacoal, Fantasie, Freya, Elomi, Goddess and b.tempt’d brands) has just revealed its brand new B2B website. Developed to help service and support its customers by providing them with a fast, efficient and resourceful platform. It aims to provide greater operational efficiency as well as help to improve customer experience: quick and easy access to place orders, check stock and download invoices at any time on any day. Also providing a great resource area, Wacoal Europe’s customers will also be able to access materials such as price lists and download marketing assets such as brochures, images and videos.
Ann-Marie Manley, Head of Marketing for Wacoal Europe said: “We continuously strive to offer our customers second to none service level, so we’re delighted to launch our new B2B website to support them even further. The initial feedback we’ve received from our customers using the new site has been really positive which is pleasing as we’re looking to develop our digital strategy even further.”
Wacoal Europe’s new platform has also been customised and personalised in order to support the needs of each of its customers, which makes it tailor made to each market. Launched in English, other languages will be rolled out for their 5,000 customers across the world.