Agent Provocateur has launched the world’s first WhatsApp ‘Ménage à Trois’ as part of their Christmas campaign, Naughty or Nice. The brand is encouraging every woman to explore her naughty or nice side by inviting them and their partner to interact with an AP Agent, who will help uncover their Christmas Wish List and suggest items from the Agent Provocateur Christmas collection to suit their personality.
The initiative, developed in collaboration with creative agency Cult LDN, takes advantage of the group chat function on WhatsApp to provide a personal shopping and recommendation-based service. With 1.6 billion people using their mobile devices to shop online globally and a predicted 56% choosing mobile to purchase presents in the run up to Christmas, it was a natural decision for AP to launch their biggest campaign on WhatsApp. To join the Ménage à Trois, add the number 07916969690 and The AP Agent will be available to chat with you and your partner.