Montreal based underwear brand miel® is proud to announce its expansion into the UK market from February 2017, when four of the brand’s bestselling styles will arrive at the Urban Outfitters flagship store. miel® has successfully built a following over the years based on one motto: keep it simple, evidenced by the brand’s collection of essentials which includes seamless bras, knickers and camisoles. Made from a breathable, moisture-wicking microfibre/Spandex blend complete with anti-microbial Guardin™, pieces are designed to move with the body from yoga to shopping to dancing, every day and night.
Colombia-born miel® co-founders Camila and Valeria Velandia spoke about the UK expansion: “We are thrilled that miel® undies & bras will be available from February to London’s busy women on-the-go at Urban Outfitters! Our seamless contemporary designs are sexy, comfy and fresh, perfect for the gym, the office or a night out on the town. The sweetest things are coming to the UK!”