Founded in 2011 by ex model Bianca Bowie-Phillips, Madame Monte-Carlo takes inspiration from the French Riviera to offer elegant swimwear pieces in soft Italian fabrics and timeless colour palette. The label focuses on a classic silhouette incorporating striking design features such as dramatic sweetheart necklines, deep V backs that accentuate a tiny feminine waist, ruched effects and gold zips, with all materials sourced in Italy and pieces manufactured in a family run factory. Madame Monte-Carlo is available online, at the exclusive Monte-Carlo Bay Hotel and Resort and the SO Plaza, Le Meridien Beach Plaza.
“People in Monaco dress up for every occasion. Parisian dresses, high heels and Birkins are worn for daily errands, there is a culture of consistently well dressed women,” says Bianca. “Monte-Carlo lends itself to chic style – luxurious shoes, bags, cars and yachts. We need flattering, beautifully crafted garments – whether lounging on a yacht or around the private pool at the Rocabella, a really wow swimsuit is essential.”