Hanro teamed up with top photographer Nigel Barker of America’s Next Top Model to celebrate the stand out street style of six trendsetting New Yorkers, selected to star in the brand’s first social medial campaign after meeting Barker himself at an open casting call during New York Fashion Week. Hanro chose to cast ‘real people’ to both engage with their customers on a more personal level and highlight the brand’s ready-to-wear styles.
“We saw this campaign as a great chance to really tap into the vibrant energy and tremendous creativity of our customers and our online community,” explained Hanro’s US President Jan Snodgrass. “We truly had no idea how the whole thing would come together – we put out the casting call through our social media channels and asked everyone to come and show us what street style means to them.”
“The result was amazing,” he continues. “We don’t normally get to see what happens to our clothes after they leave the store, how they get styled or how they fit into an individual’s life…so this project turned out to be a really meaningful interaction and it’s something we hope to continue to explore.”
The #HanroStreetStyleProject features waitress and bartender Zoe Schwartz, artist Nadeesha Godamunne, law student and blogger Bryan Salvadore, corporate communications consultant Elissa Lumley, event producer Andrew Freesmeier and swimwear designer Ashleigh Puyol.