Lascivious Lingerie has today officially been voted as one of the UK’s coolest brands. The 2016/17 CoolBrands listing is the result of an extensive voting process that involved 36 influencers and 2,500 members of the British public. Founded in 2004 by Creative Director Chloe Hamblen, luxury lingerie brand Lascivious has become established as an aspirational label synonymous with innovation and desirability.
Influencers who voted included musicians DJ Fresh, Ella Eyre and Labrinth, MOBO Founder Kanya King MBE, numerous bloggers such as Fashion Blogger, Camille Charrière, Beauty and Fashion Vlogger Amelia Liana and Ella Mills (née Woodward), Foodie, Blogger, Author and Co-Founder of the mae deli, alongside Fashion Designers Melissa Odabash and Amanda Wakeley and leading Editors from publications such as TechRadar, Elle Decoration and InStyle. All the brands were judged on four factors deemed to be inherent in a CoolBrand: authenticity, desirability, innovation and originality.
Stephen Cheliotis, Chairman of the CoolBrands Council, said, “CoolBrands status illustrates that Lascivious is rated highly by both influencers and the British public. This is proof that the brand is considered highly original and innovative, two factors voters consider. It also clearly shows that the brand is desired, a lustre that often means it’s chosen ahead of peers. CoolBrands status is also testament to the brand being seen as authentic and being passionate about what it does. Although most CoolBrands do not strive to be perceived as cool, being recognised independently in this way is naturally a wonderful affirmation that what the brand is doing is recognised, valued and respected by consumers and those influencing them”.