German underwear brand Mey’s new value campaign which is launched for the A/W 2016 using a direct message embodying what the company stands for. Mey focuses especially on recognising the value of high-quality underwear, adopting a clear position towards cheap products. For more style, sophisticated quality and lasting awareness. With the value campaign, Mey is also introducing the new slogan: “Don’t go with less”.
Aimed at enlightened consumers who are increasingly seeking high-quality products produced under fair conditions.
Mey is offering their sophisticated products to precisely this target group. Why should you be content with less? “Don’t go with less” puts the essence of the brand value in a nutshell. Family-run enterprise Mey accept no compromises when it comes to quality, production and workmanship,laying great value on sustainable action and social responsibility with production mainly carried out in its own plants in Europe.