Lingerie brand Freya has launched a brand new campaign for its ‘minx and match’ range Freya Fancies, made up of cute coloured lacy lingerie styles that can be worn together with any of the other ranges from Freya’s AW16 collection. Featuring plunge, longline bra or bralette styles, Freya Fancies also includes Brazilian or short, chemise and suspender belt and to support the campaign Freya has launched a dedicated microsite to host all things Freya Fancies.
Featuring sizing information and colour choices, Freya fans will be able to email themselves their favourite look and share this across social media, take a quick quiz to find their perfect look and participate in a competition to win their chosen Freya Fancies lingerie. Freya will be running the Freya Fancies campaign until November supporting it with a variety of print and digital advertising featuring augmented reality, Facebook and Instagram advertising as well as promotions and POS activity.
Ann-Marie Manley, Head of Marketing said: “This is the first time we’ve introduced a mix or match concept for Freya that works across all of the seasons collections and it’s had such a good reaction from many of our customers! Freya Fancies are so fun and fashionable and the bright colours are perfect for when you want to add a pop of colour to your outfit. We’re so excited for our fans to visit our microsite as it will really help them learn more about the variety of styles that Freya Fancies offers as well as choice of colours that can be mixed or matched! The Freya Fancies concept will really appeal to those that love to wear Freya and to those that may have never tried Freya before.”