A new Fifty Shades Darker lingerie collection has been created by Coco de Mer in conjunction with author E L James, aiming to capture the ‘inner goddess’ of the books’ heroine Anastasia Steele. The collection will be launched in September and includes styles Red Room, Escala, Masquerade, Goddess, Steele and Anastasia, priced to appeal to a wide fanbase with items starting at £15 for a G-string and going up to £60 for a robe.
Coco de Mer managing director Lucy Litwack said: “Fifty Shades Darker documents Anastasia’s growth in self-worth which has a knock-on effect on her relationship with Christian. She is now more in control – it’s as if the roles have been reversed. Ana starts to uncover her underlying sexual desires – becoming more liberated in and out of the bedroom. Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”