Three days of beachwear, underwear and accessories await visitors inside the marvellous Fortezza da Basso in Florence. From Saturday, 23rd July to Monday, 25th July 2016, the ninth edition of Italian beachwear trade fair Maredamare will host events, fashion shows, workshops and collections from over 250 brands, including 65 newcomers. The show can also be enjoyed online through the innovative Mare D’Amare Digital platform, offering a great opportunity for those who are not able to visit the fair.
“Every year we want to team our experience with a touch of healthy insanity,” says Alessandro Legnaioli, President of the Fair, “These three days want to show all the passion and ideas that we have developed so far, by bringing new lifeblood to our sector. In this regard, as from last year, we have developed the Underbeach project: a kind of fortunate island for advanced services addressed to both the universes of beachwear and underwear; the first results make us hopeful!”
Other highlights from the event will be the Antica Sartoria fashion show on Saturday and the Imec catwalk presentation on Sunday, as well as daily fashion shows by Lise Charmel, Parah and previews by Cannes show MarediModa. Beachwear fashion trends for summer 2017 will also be presented by Maredamare in collaboration with trend researchers 5FORECASTORE, focusing on drawings, cuts and cutting-edge materials.