The LYCRA® brand will be in evidence this weekend (17-19 July) at the London Swimwear Show with over half of the exhibitors showcasing the performance benefits of LYCRA® XTRA LIFE™ in their 2017 preview collections. Over sixty leading international brands will be on display and visitors & exhibitors are invited to join the LYCRA® brand sponsored networking drinks taking place after the close of the show on Monday 18th July (6.00pm onwards) at the Radisson Portman Hotel.
INVISTA (owner of the LYCRA® brand name) is one of the world’s largest integrated producers of polymers and fibres and experts will be on hand to explain the fibre and fabric innovations and show how swimwear shoppers’ trust in the LYCRA® brand opens the door to a wide range of joint marketing opportunities in this lucrative garment sector.
Visitors to the London Swimwear Show do not have to pre-register but can register on the day of their attendance with a business card.
