Rihanna and Stance are at it again with the launch of the singer’s third socks and hosiery collection Fenty for Stance. As well as being the creative director and designer behind the collection, Rihanna also stars in the Summer 2016 campaign which conveys a feminine athleisure feel in a soft pastel palette. New silhouettes are introduced in the 19 piece collection including toeless and footless as well as anklets, over the knee and thigh highs, mixing varsity style elements with pastel colours, sexy sheers, mesh and lace.
“It’s amazing to watch Rihanna take charge of the project she’s put her name on, and see how her vision comes to life in the socks and through the campaign,” said Candy Harris, the SVP of the Women’s Division at Stance. “She continues to innovate the category and reminds us all that socks can be a defining style statement.”